Playboy has launched the new Super Playboy collection, which includes a fragrance and bodycare products. The collection’s new, amusing ad campaign features characters based on the brand – a Super Playboy hero and heroine.

The fragrances, which are shown, are in bottles that are designed to fit with the look of the brand’s existing packages. Super Playboy for Him is a flask-shaped bottle, like Playboy’s other men’s fragrances. It contains bergamot, apple, hot pepper, lavender, pineapple, cinnamon, cedar, patchouli and amber.

Super Playboy for Her is a round bottle with an unusual cap – complete with bunny ears. The fragrance contains margarita cocktail, mandarin, energy drink, parrot flower, freesia, physalis, amber, sandalwood and musk.

The brand is also inviting consumers to create a personalized website, at “iamsuperplayboy.com,” which lets users become the hero.